Producer & cast

Junoon is a found-footage suspense film set between Los Angeles and the mountain town of Idyllwild, a Saudi and American co-production made in Arabic. Noan produced it alongside co-director Maan B. and appears on screen as part of the ensemble.

The film went from an independent shoot in Southern California to an official selection at the Red Sea International Film Festival, jury awards for Best Feature and Best Cinematography at Faten Hamama IFF, Best Editing at Nice IFF, and a release on Netflix across the Middle East and North Africa.

• ProducerWith Maan B.
• CastStarring

[ add a line on what producing it meant for you ]

The spot

The film opens at planetary scale: Earth from orbit, crowds, fields and water passing through hands. Then it narrows to one family and the everyday weight of bottled water, from five-gallon jugs and delivery vans to grocery-store runs.

The turn comes at the product reveal. A motion graphic traces air into the machine and fresh water out of it, and the spot closes on the open road and the line "Be the water revolution."

• EditorCommercial

The campaign

Built to Serve pairs the people who carry a community with the truck that carries them. The first spot cuts between wildfire, firefighters and the cab; the second trades flames for open ranch land, charro style, dance and family.

Both spots work the same structure: real moments carry the emotion, product beats and claims land between them, and each closes on the Ram badge and "Built to Serve."

• EditorBoth spots

The spot

A :10 has no room for a slow build, so the edit is built from transitions. Split-screen collages stack the car against palm trees, street signs and hotel neon, a wipe carries it from LA dusk to Miami night, and a cafecito pour marks the change of city.

The last third settles on the car itself: headlights through Ocean Drive, the taillight signature, the "Next-Gen Integra" super and the Acura end card.

• EditorCommercial

The campaign

Ten spots, one structure. Each opens on a different kind of adventure, from a mountain trail and a lakeside campsite to a stadium crowd, a concert and a pickup soccer game. The HR-V gets everyone there, the question appears on screen, and the spot closes on the Honda badge and "La rediseñada HR-V Sport 2019."

At fifteen seconds each, the hook has to land in the first second and the car has to earn its moment by the fifth. Running the full set back to back shows how one template stretches across ten audiences without repeating itself.

• EditorAll ten spots

The edit

A portrait in twenty-five seconds. The spot cuts between its subject on a stack of tires in his garage, a family photo, and close details of the car: the Sparco seat, the engine bay, the Japanese plate. It closes on the Civic under the Hispanic Heritage Month title.

Cut square for social feeds, so every frame is composed for a phone held upright as much as for a screen.

• EditorCommercial

The edit

The reel alternates between two speeds. Racing footage runs fast and close: gloves on the bars, the bite valve, the app on a wrist, a truck sliding through sand. Between the bursts, black particle cards slow everything down to land one claim at a time.

Four claims build the argument, from "Intelligent Hydration" and "Strategic Dosing" to "Predicts What You Need" and "Delivers When It Counts", before the line "The Science of Flow" dissolves into the FluidLogic end card.

• EditorSocial reel

Editor & on camera

The video opens like a hack: a terminal types its way to "TheHack.sh" and executes into a red title card. From there it cuts between two hosts at the desk, scenes from the series and on-screen evidence, including a Hollywood Reporter interview with creator Sam Esmail.

Noan cut the piece and appears on camera. The job was to keep a twelve-minute argument moving: each claim lands on a clip, each clip hands back to a host, and the series' own visual language carries the graphics.

• EditorPost-production
• On cameraHost

Edit, sound & color

Both spots share one structure. A 3D anatomy figure builds on black under a single line ("This is my body on the inside" for Mother's Day, "You can only manage what you can see" for Father's Day), then the film cuts to an ordinary day, into the clinic, and onto the results in the app before the offer card.

Noan cut both spots and finished them, handling the sound mix and the color correction, so the cold black of the anatomy openings and the warm daylight of the rest read as one campaign.

• EditorBoth spots
• SoundMix
• Color correctionFinishing

The edit

The spot is built as a rise: jars carried down a city sidewalk, a laptop open to Bizee's "Start your LLC," a farmers market stall, a handshake with a store owner, and finally Birch Berry Jams with the OPEN sign lit. Bold "WORTH IT" type punches in between the beats and keeps the pace.

An orange wipe carries the last frame into the "Start your LLC" card and the Bizee end card, with the founder back at her laptop where it all started.

• EditorCommercial

The edit

The whole reel lives inside a worn videotape: tracking glitches, a VCR "STOP" and "SLP" readout over the desert, color bleed on every cut. Split-screen panels stack glove close-ups on top of each other, then open up into buggies throwing dirt across the hills.

Cut vertical for phones, it ends on an "I want my UTV" gag on an '80s music-TV logo before the Midnight Rally Club mark glitches into place.

• EditorHype reel